Cold outreach that runs itself — and never sends without you.
Describe your ideal customer in plain English. Furrow finds real companies, qualifies them with AI, writes a personalized sequence for every contact — and waits for your approval before anything sends.
No credit card · CAN-SPAM / CASL compliant · Real provider data
“You've re-roofed retail parks along the I-35 corridor for 20 years.”
Hi Maria — noticed Summit's handled the I-35 retail corridor for two decades. Most contractors your size still build every bid by hand…
Built on data you can actually trust
See it run
Watch Furrow work.
No setup, no imagination required — here’s the actual loop, from a plain-English search to an approved reply.
Everything in one place
From a cold list to a warm reply — without the busywork.
Plain-English sourcing
Type a niche, get 100+ real businesses with phone and website. Google Places + SerpAPI — not stale scraped lists.
AI qualification, your rubric
Claude scores each lead against your ideal-customer profile and extracts a specific personalization hook.
Real decision-makers
A verified-contact waterfall: their own website first, then Hunter, then LinkedIn profiles resolved to work emails — plus on-demand mobile numbers. Never invented.
Sequences that sound human
Multi-step cadences, personalized per contact and drafted from scratch — never a mail-merged template.
You approve every message
A human review gate before anything sends. Edit, approve, or skip — no surprise emails, no brand risk.
Phone + email + CRM in one
Log calls, watch replies land, and move leads through a real pipeline: new → contacted → engaged → won.
How it works
One niche in.
Approved outreach out.
Follow a single lead from a plain-English search to a reply — every step is real, and you approve the words before they send.
- Source
Describe your ideal customer in plain English. Google Places + SerpAPI pull real businesses — 100+ per search.
- Qualify
- Enrich
- Sequence
- Draft
- Approve
- Send & track
“Your single-origin Ethiopian just took gold at the Golden Bean awards.”
Hi Devon — congrats on the Golden Bean gold for the Ethiopian. Most roasters your size are still juggling wholesale orders over email…
How it works
One niche in.
Approved outreach out.
Follow a single lead from a plain-English search to a reply — every step is real, and you approve the words before they send.
“Your single-origin Ethiopian just took gold at the Golden Bean awards.”
Hi Devon — congrats on the Golden Bean gold for the Ethiopian. Most roasters your size are still juggling wholesale orders over email…
- 1. Source
Describe your ideal customer in plain English. Google Places + SerpAPI pull real businesses — 100+ per search.
- 2. Qualify
Claude scores every lead against your rubric and writes a specific, human hook — not a template.
- 3. Enrich
A three-layer waterfall finds the real decision-maker — their own site, Hunter, LinkedIn-resolved emails. AI never invents contact data.
- 4. Sequence
Build a multi-step cadence once — the flow every contact runs, stopping automatically on a reply.
- 5. Draft
Claude writes a personalized sequence for every single contact, using the hook and the enrichment.
- 6. Approve
You approve or edit every message. Nothing — ever — sends without a human saying yes.
- 7. Send & track
Push to Instantly. Opens, replies and bounces flow into a CRM pipeline: new → engaged → won.
Human-in-the-loop, by default
AI drafts. You decide. Every email passes a human review before it sends — edit, approve, or skip. No autopilot into people's inboxes, no brand risk, no surprises.
Hi Maria — noticed Green Valley's supplied the DFW trade since '98…
Compliant by construction
A suppression list, one-click unsubscribe, and your physical mailing address are enforced at draft, review, and send time. CAN-SPAM, CASL, GDPR/PECR — structural, not a checkbox.
Real data, never hallucinated
Companies, names, emails and phones come from Google Places, SerpAPI, and Hunter. The AI writes the words — it is structurally prevented from inventing a contact or a fact.
Pricing
Start free. Pay as you grow.
Credits meter each step — sourcing, AI qualification, contact enrichment (their website, Hunter, and LinkedIn-resolved emails), drafting. Lookups that find nothing refund automatically. You connect your own Instantly for sending, so deliverability stays on your domain.
- The full pipeline — source, qualify, enrich, draft, review
- Human approval on every message
- Bring your own Instantly for sending
- Everything in Free
- 1,000 fresh credits monthly
- Top up any time you run low
- Everything in Starter
- 5,000 fresh credits monthly
- Priority support
Free while in early access — no credit card to start. Paid plans + credit top-ups available in-app.
Questions, answered.
The opposite of how most tools use it. Furrow uses AI to qualify and personalize — then a human approves every single message before it sends. No blasting, no templates, no autopilot into people's inboxes.
Put your outbound on rails.
Find the right companies, qualify them with AI, and send outreach that sounds hand-written — with you approving every word.